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The Safeonweb 2017 campaign successfully combatted phishing

On 2 October 2017, we launched an awareness-raising campaign on the topic of cyber security within the framework of the European Cyber Security Month. Today, the results of the campaign were unveiled to the press.

"The aim of this campaign was to arm all Internet users against phishing. We wanted to ensure that Internet user were made aware that not every message that they receive via e-mail or via social media is real", said Miguel De Bruycker, Director of CCB. "There are many fake messages out there and we wanted people to recognize them, and therefore prevent them from responding to them, opening attachments and clicking on links. We also wanted them to do something else. We asked everyone to forward suspicious messages to verdacht@safeonweb.be and then erase them."

Both the reach and the results of the campaign are positive

During the month-long campaign, we reached 1,000,000 people of all ages and of both national languages with the ads on Facebook and Instagram alone. 830,000 people saw the advertisements in cinemas and more than 1 million people saw the advertisements in the newspapers. Viewers of één, Canvas and RTL, among others, saw the TV spots broadcast during prime time. 20% of our survey’s respondents spontaneously told us that they had seen the campaign. We can infer that it was seen by approximately 2 million Internet users. More than 130,000 people visited the www.safeonweb.be website, and 4,000 took the big phishing quiz.

Send suspicious messages to verdacht@safeonweb.be

However, we wanted to achieve more with this campaign. That is why we asked Internet user to forward suspicious messages to us. The links and attachments in those messages were automatically scanned with advanced anti-virus technology. The call was taken up en masse and to this day we still receive about 600 messages every day. In total, we received around 150,000 e-mails to process. In this way, we block 3 to 4 new phishing websites every day.